Jeff Bridich was the senior vice president & general manager of the Colorado Rockies from 2014 to 2021. Previously, he served as the Rockies' senior director of player development from December 2011-October 2014. He joined the Rockies' front office in December 2004 as manager of Minor League operations and held the position of senior director of baseball operations from 2006 to 2011.

As senior director of player development, Bridich led the department in being named the 2013 Topps Organization of the Year, which recognizes the club that has shown outstanding performance, depth and talent throughout their Major and Minor League teams. During his tenure leading the player development department, the Single-A Asheville Tourists won the South Atlantic League Championship in both 2012 and 2014.

The 39-year-old has assisted in various aspects of the baseball operations department with the Rockies, such as contract issues, player transactions, payroll management, financial and statistical analysis, rules administration and all aspects of Minor League operations. Bridich came to Colorado after working in the Office of the Commissioner for Major League Baseball from 2001-04. In that role, he worked closely with each Major League team in areas pertaining to Minor League contracts and transactions.

A graduate of Harvard University in 2000, the Milwaukee native played four seasons as a catcher and outfielder for the Crimson, serving as a tri-captain his senior year. Born Sept. 10, 1977, Jeff and his wife, Sarah, reside in Denver. They have two children.